BrandVia Blog
BioShell Compostable Products
One of the challenges to creating sustainable living environments is reducing or eliminating the use of recyclable products that are limited to second generation reuse, such as plastic water bottles. Although these items are recyclable, the resulting materials are dumped into landfills and are not compostable. Given this challenge, we’re excited to partner with Bioshell Tableware, one of our newest alliances involved in developing compostable products for brands and companies. All Bioshell products are compostable in commercial facilities and made from bio-based organic feedstock material: plant fiber, paper, and PLA (polylactic acid).
Recently, we worked with Bioshell to provide branded food service items for 2 major brands:
NIKE Women's Marathon: Compostable Cup
Just do it! We were thrilled to help support the historic NIKE Women’s Marathon in San Francisco, CA by producing over 200,000 cups for 25,000 of the most determined and dedicated athletes and racers. These 8 oz. paper-like cups were made entirely from plant-based materials, including a special PLA lining inside the cup, and could be used for both hot and cold beverages. We printed the 2-color logo on the outside for Safeway, a key sponsor of the event, along with a bright green stripe running along the bottom labeled "COMPOSTABLE". Marathoners used these cups to keep cool and hydrated with cold water at drink stations along the 26.2 mile that takes runners past Union Square, the Financial District, the Embarcadero, the Golden Gate Bridge, Presidio Park, Ocean Beach, and Golden Gate Park. After crossing the finish line, racers sipped hot coffee from our cups and could easily crush and dispose these cups in compost receptacles. These cups compost within 90 days in a commercial compost facility and proved to be an excellent zero waste product that returns to the soil as garden mulch. Congratulations to all of the women who completed this marathon!
Waste Management Phoenix Open: Compostable Utensil Pouches
Waste Management Phoenix Open is a professional golf tournament on the annual PGA Tour held in Scottsdale, Arizona. Over half a million fans attended this year’s Phoenix Open with over $75 million for local charities raised in the tournament’s 77 year history.
Waste Management implemented Zero Waste Challenge Goals at this year’s exciting tournament to divert 90% of waste from landfills and into recycling and composting facilities. We were proud to help contribute to reaching their initiative goals this year by producing a large run of compostable utensil packages for the event. Pouches included a knife, fork and spoon, all made of corn starch and natural limestone to provide strength. A compostable napkin was also included, finishing off the presentation. These pouches were used mainly in the corporate hospitality tents throughout the TPC Scottsdale course layout. Event participants were impressed by the quality of the utensils and excited to take part in a campaign to reduce waste, educate patrons and vendors, and promote sustainability both on and off the golf course.