When COVID first began in March, I don’t think many would have believed it would last into the fall. Now it’s looking like we’ll have to ride it well into 2021. Below are some of the industry trends that materialized during the pandemic that we think will stay with us long after we eventually return back to our “old” normal;
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In our final post, exploring the psychology of color, we find ourselves amazed by the color green; it’s significant influence on people and industries all around the globe.  Green is a power color in that it quickly communicates that whatever it is, it’s good for the planet. Green, from a psychology perspective, signifies health, growth and renewal, as well as kindness and balance. The color has evolved from being a color into a movement; one of cultural and corporate awareness for corporate social responsibility; and not just around the health of the planet, but for the communities we live and work in as well as the marketplace we share. 

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The holiday season is in full swing; chalk full of festivities, food and the frenzy of friends, near and far.  While we love the holidays, we would all agree that if possible, we’d forgo the travel scene with its congestion, misplaced bags, and that loss of sleep over all the things we need to accomplish before we get to take a break.  So whether it’s for you or the team of travelers that work for you, here are our select travel essentials to help relieve some of the travel turmoil.

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“Win their hearts first, and their heads will follow” – Joe Waters, author of Cause Marketing For Dummies. With the advent of social media and the rise of a new generation of millennials in the workplace, the way companies operate has changed dramatically. The line between company and consumer has become increasingly blurred and comment sections on social media have been filled to the brim with direct requests, opinions, and reactions to which companies were not previously privy. Continue Reading

BrandVia takes client privacy very seriously and we want our customers to be certain that, in addition to not reusing their information, we do not sell or pass it on to third parties for unrelated use. On July 4th, 2018, well in advance of the California Consumer Privacy Act changes for January 2020, BrandVia received certification from TRUSTe for our company’s adherence to the Privacy Shield principles.

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So why are these warning signs starting to pop up on some of our products now?  Proposition 65, a California State regulation (also known as the Safe Drinking Water and Toxic Enforcement Act), established in 1986 released updated labeling requirements effective August 30th.  The purpose of the proposition is to help Californians make informed decisions about protecting themselves from chemicals known to cause cancer, birth defects or other reproductive harm.

 

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Adobe MAX is all about creativity and innovation, and we’re proud to have supported the past four Adobe MAX conferences. It’s always a highlight of our year!

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As we talked with many of our partners and suppliers heading into Reveal 2017, a common theme came to light – the social giveback element that many firms are weaving into their business practices.  So in this piece, we wanted to highlight just a few that you can expect to see in our showroom during Reveal 2017. Continue Reading

According to our friends at Animal Planet, there is a long list of health benefits to pet ownership which include physical, mental and emotional improvements, from enhancing social skills to decreasing one’s risk of a heart attack.   So it’s not surprising that the majority of our fabulous team have pets of their own.

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From January 8 – 12, 2017, the sales team from BrandVia attended North America’s new product launch expo, on the hunt for new products, new campaigns and new approaches to stakeholder engagement. With product innovation at the core of our business, this annual event is the rally for the year ahead.   Continue Reading