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Previous Blog Posts

  • What are good business gifts?
  • Why Swag?
  • Who Uses Swag?
  • Many Ways to Celebrate
  • The Clean Slate
  • Gifts for the Season

What are good business gifts?

by Andrea Guirola on March 6, 2023

Good giveaways are those that are appreciated; either for their inventiveness, intelligent messaging, usefulness and/or humor. Despite what many may believe, “cheap and cheerful” can also be impactful when it carries a memorable message – so while perceived value may play an important role in certain types of business gifting; in other situations, message is more important than perceived value.

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Why Swag?

by Andrea Guirola on March 6, 2023

If you have swagger, you have a presence, a style, a vibe about you. If you were a business, we’d say it’s the organization’s persona. Like people, we believe every organization has its unique persona and so our business gifts or giveaways are designed to reflect just that – your corporate persona. When done right, we call it SWAG.

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Who Uses Swag?

by Andrea Guirola on March 6, 2023

Our experience in promotional marketing tells us that people buy giveaways to engage and remain top of mind with prospective buyers, recruits, as well as existing clients and stakeholders. Whether they are used to introduce yourself, leverage a decision to commit, remind someone of who you are, or thank someone; business gifts, and promotional products are used globally. In North America, the largest consumers of swag by industry are educational institutions; with all their sports teams, new students annually, one can’t really be surprised.

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Many Ways to Celebrate

by Andrea Guirola on February 22, 2023
Simple gestures go a long way – whether it be a kind word, a lending ear, a comforting hug, or a warm smile.

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What’s Trending Now

by Andrea Guirola on August 3, 2022
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#BVGettingTogether

by Andrea Guirola on July 18, 2022
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#BVGoals

by Andrea Guirola on December 7, 2021
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Trend Report Highlight: Escape

by Andrea Guirola on July 12, 2021
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  • Cool Projects
  • What We Do
    • Corporate Swag
    • Virtual Event Engagement
    • Stores & Programs
    • Gift Experiences
    • Product Innovation
  • Why Us
    • Our Team
    • Careers
    • Our Approach
    • FAQs
  • Shop
  • Blog
  • Contact Us
  • Careers
  • info@brandvia.com
  • 408-955-0500