We Can Do It!

by Sam Brown on March 25, 2020

If there was ever a time to applaud a woman’s innate ability to multitask, overcome obstacles and prosper, it is here and now. March is National Women’s History month and with all the chaos and uncertainty all around the world, women are bravely facing the current conditions, rolling up their sleeves and staying strong in times when it matters most. Continue Reading

The Color of Health & Wellness

by Sam Brown on July 26, 2019

As we find ourselves mid-summer, many of us are thinking back to that time when we promised ourselves that by now, things would slow down – that we’d find time to do all the little things that have been piling up. So why is the pile still there?

Exploring the Blue

by Sam Brown on June 13, 2019

With a cohort of new college grads looking for work this time of year, now is the time to explore the world of talent management. If you have spent time in our HQ in San Jose this year, you have seen the oversized color boards; each representing different facets of corporate gifting and the correlating service areas we address for our clients.

So why do we associate blue with talent management? According to color psychology: blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.

What you should know about recent tariffs

by Sam Brown on June 13, 2019

As of May 10th, 2019, the US government increased tariffs by 15%, bringing the total tariff to 25% on a number of imported promotional gifts that are manufactured in China. As these tariffs are calculated at the time the impacted product arrives in the United States, it can at times be challenging to foresee this extra cost beforehand.

Cultural Blur

by Sam Brown on June 4, 2019

We are at a point in time where once accepted ‘rules’ are bending and the norms of our parents are melting away. You no longer have to be 50+ to be a leader or a change maker here in the US or abroad. We no longer need an MBA to get the ear of a wise investor such is the story of Snapchat & Mashable founders. Mentors are no longer just those with grey hair and education no longer only flows downhill. Today we are seeing that no matter your age, education or experience; you can make change.
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The Power of Red

by Sam Brown on April 16, 2019

As promised in our Intro to the Psychology of color, in this post we are featuring the power of red.

“Red is a key color for 2019 as it is being worn either as a pop with neutrals like khaki, white or black or even head-to-toe. Terms like “fearless”,“brave” and “irreverent” are currently being used to describe color not just on the fashion runways but by major retail brands as well.

Be a Pop of Color

by Sam Brown on March 27, 2019

If you pay attention to the news, it paints a grim picture. So why are we are seeing a renewal in the vibrant color across retail and consumer products? Perhaps for that alone; wanting to feel good when the news suggests otherwise.

Why Face-to-Face in today’s tech driven society?

by Sam Brown on May 8, 2018

In today’s technology-driven landscape you’d be forgiven for thinking the retail store is dead. But BrandVia, leaders in brand engagement, know the significance of face-to-face interaction when it comes to selecting the right purchases. That’s why they continue to invest in their Swag Studio. The showroom is an impressive 1500 foot2 innovation and exhibit space in San Jose, CA. Renewed in February and September, it houses the latest

A Touchy Subject

by Sam Brown on October 13, 2017

By Sam Brown

You’ve probably wondered why you see the same product on multiple websites for significantly different prices – while sometimes one provider may have better buying power than another, more often than not the difference is in the product itself.

Which Promotional Products Work Best

by Sam Brown on October 17, 2016

Promotional product catalogues can be overwhelming. So many options, so little time! How can brands weed through the clutter and get to those perfect pieces of swag? There are 3 traits successful promotional products have:

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