The Power of Red

by Sam Brown on April 16, 2019

As promised in our Intro to the Psychology of color, in this post we are featuring the power of red.

“Red is a key color for 2019 as it is being worn either as a pop with neutrals like khaki, white or black or even head-to-toe. Terms like “fearless”,“brave” and “irreverent” are currently being used to describe color not just on the fashion runways but by major retail brands as well.

Red has gained market share because of the popularity of streetwear brands like Supreme, which uses it as its main branding color. Because of this, the instant visual connection for consumers currently with red is often that it is a youthful, energetic color with a strong ‘cool factor’.” – Vicki Ostrow – Trend Editor at SanMar

Be a Pop of Color

by Sam Brown on March 27, 2019

If you pay attention to the news, it paints a grim picture. So why are we are seeing a renewal in the vibrant color across retail and consumer products? Perhaps for that alone; wanting to feel good when the news suggests otherwise.

Some reports suggest that it’s our love/hate relationship with social media and the clickability of color that is driving this trend toward bright colors; an homage to the neon of the 80’s plus equally saturated primary colors for bold reds, blues, greens, purples and yellows; emphasis on the yellows. In fact, the presence of yellow on the runways has increased by 63% since this time last year. Yellow is reported to be the color of the “Next” generation. The color of happy has been claimed and the “Next” gen will own it.

Why Face-to-Face in today’s tech driven society?

by Sam Brown on May 8, 2018

In today’s technology-driven landscape you’d be forgiven for thinking the retail store is dead. But BrandVia, leaders in brand engagement, know the significance of face-to-face interaction when it comes to selecting the right purchases. That’s why they continue to invest in their Swag Studio. The showroom is an impressive 1500 foot2 innovation and exhibit space in San Jose, CA. Renewed in February and September, it houses the latest

I Want Travel Swag Contest

by Sam Brown on April 17, 2018

Travelling the open roads, coast-to-coast with good friends and tunes or exploring the sights, sounds and tastes of a far-off destination alone, no matter the distance or destination, everyone loves to travel. According to Travel Market Report, 60% of American adults plan to travel within the first 6 months of 2018.

Share your favorite travel pics or your next wish list destination and you could win. Enter the I Want Travel Swag Contest for your chance to win the perfect travel swag to use on your next epic travel adventure – worth $350.00, but you must enter before May 31, 2018.

A Touchy Subject

by Sam Brown on October 13, 2017

By Sam Brown

You’ve probably wondered why you see the same product on multiple websites for significantly different prices – while sometimes one provider may have better buying power than another, more often than not the difference is in the product itself.

Which Promotional Products Work Best

by Sam Brown on October 17, 2016

Promotional product catalogues can be overwhelming. So many options, so little time! How can brands weed through the clutter and get to those perfect pieces of swag? There are 3 traits successful promotional products have:

Airports and Tile: Everything you need to know

by Sam Brown on September 28, 2016

Whether you’re shipping the whole family out for a big summer vacation, or you’re just jumping on a quick business trip, losing your luggage can really put a damper on your journey.

To help you gear up for your summer travels, we took a look at airport lost and found data and discovered some interesting stats.

Oracle Open World

by Sam Brown on September 26, 2016

We absolutely love helping our clients with their big events. This September, we once again teamed up with Oracle to make awesome swag for thousands of industry professionals at Open World. How do we execute on such a huge event? Here’s a look behind the scenes.

VMWorld 2016 Backpack Revealed

by Sam Brown on June 23, 2016

It’s that time of year again: the VMWorld backpack reveal is here! The 2016 VMWorld backpack will be our 8th. Time sure does fly!

BrandVia Supports Silicon Valley’s first ever Admin Awards

by Sam Brown on September 23, 2015

Silicon Valley is an epicenter of business and technological growth. We all love the tech that comes from this hotspot of innovation, but rarely do we thank the masters who work behind the scenes; the glue that holds successful companies together. We do not often get the chance to publically recognize Silicon Valley’s administrative professionals and their invaluable contributions to our communities. That is, until this year when the inaugural Admin Awards hit the Bay Area!