“Win their hearts first, and their heads will follow” – Joe Waters, author of Cause Marketing For Dummies. With the advent of social media and the rise of a new generation of millennials in the workplace, the way companies operate has changed dramatically. The line between company and consumer has become increasingly blurred and comment sections on social media have been filled to the brim with direct requests, opinions, and reactions to which companies were not previously privy. Continue Reading
BrandVia takes client privacy very seriously and we want our customers to be certain that, in addition to not reusing their information, we do not sell or pass it on to third parties for unrelated use. On July 4th, 2018, well in advance of the California Consumer Privacy Act changes for January 2020, BrandVia received certification from TRUSTe for our company’s adherence to the Privacy Shield principles.
So why are these warning signs starting to pop up on some of our products now? Proposition 65, a California State regulation (also known as the Safe Drinking Water and Toxic Enforcement Act), established in 1986 released updated labeling requirements effective August 30th. The purpose of the proposition is to help Californians make informed decisions about protecting themselves from chemicals known to cause cancer, birth defects or other reproductive harm.