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Previous Blog Posts

Exploring the Blue
What you should know about recent tariffs
Cultural Blur
The Power of Red
Be a Pop of Color
Causing Change

Exploring the Blue

by Sam Brown on June 13, 2019

With a cohort of new college grads looking for work this time of year, now is the time to explore the world of talent management. If you have spent time in our HQ in San Jose this year, you have seen the oversized color boards; each representing different facets of corporate gifting and the correlating service areas we address for our clients.

So why do we associate blue with talent management? According to color psychology: blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.

What you should know about recent tariffs

by Sam Brown on June 13, 2019

As of May 10th, 2019, the US government increased tariffs by 15%, bringing the total tariff to 25% on a number of imported promotional gifts that are manufactured in China. As these tariffs are calculated at the time the impacted product arrives in the United States, it can at times be challenging to foresee this extra cost beforehand.

Cultural Blur

by Sam Brown on June 4, 2019

We are at a point in time where once accepted ‘rules’ are bending and the norms of our parents are melting away. You no longer have to be 50+ to be a leader or a change maker here in the US or abroad. We no longer need an MBA to get the ear of a wise investor such is the story of Snapchat & Mashable founders. Mentors are no longer just those with grey hair and education no longer only flows downhill. Today we are seeing that no matter your age, education or experience; you can make change.
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The Power of Red

by Sam Brown on April 16, 2019

As promised in our Intro to the Psychology of color, in this post we are featuring the power of red.

“Red is a key color for 2019 as it is being worn either as a pop with neutrals like khaki, white or black or even head-to-toe. Terms like “fearless”,“brave” and “irreverent” are currently being used to describe color not just on the fashion runways but by major retail brands as well.

Be a Pop of Color

by Sam Brown on March 27, 2019

If you pay attention to the news, it paints a grim picture. So why are we are seeing a renewal in the vibrant color across retail and consumer products? Perhaps for that alone; wanting to feel good when the news suggests otherwise.

Causing Change

by Stephen Seymour on February 12, 2019

“Win their hearts first, and their heads will follow” – Joe Waters, author of Cause Marketing For Dummies. With the advent of social media and the rise of a new generation of millennials in the workplace, the way companies operate has changed dramatically. The line between company and consumer has become increasingly blurred and comment sections on social media have been filled to the brim with direct requests, opinions, and reactions to which companies were not previously privy. Continue Reading

Going The Extra Mile

by Stephen Seymour on October 26, 2018

BrandVia takes client privacy very seriously and we want our customers to be certain that, in addition to not reusing their information, we do not sell or pass it on to third parties for unrelated use. On July 4th, 2018, well in advance of the California Consumer Privacy Act changes for January 2020, BrandVia received certification from TRUSTe for our company’s adherence to the Privacy Shield principles.

New warning labels?

by Stephen Seymour on August 29, 2018

So why are these warning signs starting to pop up on some of our products now? Proposition 65, a California State regulation (also known as the Safe Drinking Water and Toxic Enforcement Act), established in 1986 released updated labeling requirements effective August 30th. The purpose of the proposition is to help Californians make informed decisions about protecting themselves from chemicals known to cause cancer, birth defects or other reproductive harm.

Why Face-to-Face in today’s tech driven society?

by Sam Brown on May 8, 2018

In today’s technology-driven landscape you’d be forgiven for thinking the retail store is dead. But BrandVia, leaders in brand engagement, know the significance of face-to-face interaction when it comes to selecting the right purchases. That’s why they continue to invest in their Swag Studio. The showroom is an impressive 1500 foot2 innovation and exhibit space in San Jose, CA. Renewed in February and September, it houses the latest

A Touchy Subject

by Sam Brown on October 13, 2017

By Sam Brown

You’ve probably wondered why you see the same product on multiple websites for significantly different prices – while sometimes one provider may have better buying power than another, more often than not the difference is in the product itself.

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