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Psychology of Color – Red
Be a Pop of Color
Reveal Contest Rules
Causing Change
Going The Extra Mile
New warning labels?

Psychology of Color – Red

by Stephen Seymour on April 16, 2019

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If you pay attention to the news, it paints a grim picture. So why are we are seeing a renewal in the vibrant color across retail and consumer products? Perhaps for that alone; wanting to feel good when the news suggests otherwise.

Some reports suggest that it’s our love/hate relationship with social media and the clickability of color that is driving this trend toward bright colors; an homage to the neon of the 80’s plus equally saturated primary colors for bold reds, blues, greens, purples and yellows; emphasis on the yellows. In fact, the presence of yellow on the runways has increased by 63% since this time last year. Yellow is reported to be the color of the “Next” generation. The color of happy has been claimed and the “Next” gen will own it.

Reveal Contest Rules

by Stephen Seymour on February 15, 2019

Contest Rules
NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING.

1. Eligibility: This Campaign is open only to those who tag @brandvia per these posts (https://www.instagram.com/p/Bt6vAfilGuc/, https://twitter.com/BrandVia, https://www.facebook.com/BrandVia/photos/pcb.2574812145925586/2574812045925596/?type=3&theater.) and who are 18 as of the date of entry.The Campaign is only open to legal residents of the United States, and is void where prohibited by law. Employees of BrandVia, its affiliates, subsidiaries, advertising and promotion agencies, and suppliers, (collectively the “Employees”), and immediate family members and/or those living in the same household of Employees are not eligible to participate in the Campaign. Continue Reading

Causing Change

by Stephen Seymour on February 12, 2019

“Win their hearts first, and their heads will follow” – Joe Waters, author of Cause Marketing For Dummies. With the advent of social media and the rise of a new generation of millennials in the workplace, the way companies operate has changed dramatically. The line between company and consumer has become increasingly blurred and comment sections on social media have been filled to the brim with direct requests, opinions, and reactions to which companies were not previously privy. In this day and age, companies can rise and fall at the behest of its consumers and marketing has become an even more vital part of a company’s success. It has become a way of directly connecting with the consumer and finding out what specific causes and issues truly matter to them. In fact, “78% of those aged 18-24 are willing to spend more on a product or service that is more ethical than a cheaper option.” [Spotlight on CSR] This has caused companies to become much more purpose driven and such a shift has begun to show in full force across nearly every industry.

Going The Extra Mile

by Stephen Seymour on October 26, 2018

BrandVia takes client privacy very seriously and we want our customers to be certain that, in addition to not reusing their information, we do not sell or pass it on to third parties for unrelated use. On July 4th, 2018, well in advance of the California Consumer Privacy Act changes for January 2020, BrandVia received certification from TRUSTe for our company’s adherence to the Privacy Shield principles.

New warning labels?

by Stephen Seymour on August 29, 2018

So why are these warning signs starting to pop up on some of our products now? Proposition 65, a California State regulation (also known as the Safe Drinking Water and Toxic Enforcement Act), established in 1986 released updated labeling requirements effective August 30th. The purpose of the proposition is to help Californians make informed decisions about protecting themselves from chemicals known to cause cancer, birth defects or other reproductive harm.

Why Face-to-Face in today’s tech driven society?

by Sam Brown on May 8, 2018

In today’s technology-driven landscape you’d be forgiven for thinking the retail store is dead. But BrandVia, leaders in brand engagement, know the significance of face-to-face interaction when it comes to selecting the right purchases. That’s why they continue to invest in their Swag Studio. The showroom is an impressive 1500 foot2 innovation and exhibit space in San Jose, CA. Renewed in February and September, it houses the latest

I Want Travel Swag Contest

by Sam Brown on April 17, 2018

Travelling the open roads, coast-to-coast with good friends and tunes or exploring the sights, sounds and tastes of a far-off destination alone, no matter the distance or destination, everyone loves to travel. According to Travel Market Report, 60% of American adults plan to travel within the first 6 months of 2018.

Share your favorite travel pics or your next wish list destination and you could win. Enter the I Want Travel Swag Contest for your chance to win the perfect travel swag to use on your next epic travel adventure – worth $350.00, but you must enter before May 31, 2018.

A Touchy Subject

by Sam Brown on October 13, 2017

By Sam Brown

You’ve probably wondered why you see the same product on multiple websites for significantly different prices – while sometimes one provider may have better buying power than another, more often than not the difference is in the product itself.

Adobe MAX 2016: Creativity to the MAX

by admin on March 20, 2017

Adobe MAX is all about creativity and innovation, and we’re proud to have supported the past four Adobe MAX conferences. It’s always a highlight of our year!

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