Blog

In our final post, exploring the psychology of color, we find ourselves amazed by the color green; it’s significant influence on people and industries all around the globe.  Green is a power color in that it quickly communicates that whatever it is, it’s good for the planet. Green, from a psychology perspective, signifies health, growth and renewal, as well as kindness and balance. The color has evolved from being a color into a movement; one of cultural and corporate awareness for corporate social responsibility; and not just around the health of the planet, but for the communities we live and work in as well as the marketplace we share. 

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The holiday season is in full swing; chalk full of festivities, food and the frenzy of friends, near and far.  While we love the holidays, we would all agree that if possible, we’d forgo the travel scene with its congestion, misplaced bags, and that loss of sleep over all the things we need to accomplish before we get to take a break.  So whether it’s for you or the team of travelers that work for you, here are our select travel essentials to help relieve some of the travel turmoil.

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As we find ourselves mid-summer, many of us are thinking back to that time when we promised ourselves that by now, things would slow down – that we’d find time to do all the little things that have been piling up.  So why is the pile still there?

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With a cohort of new college grads looking for work this time of year, now is the time to explore the world of talent management.  If you have spent time in our HQ in San Jose this year, you have seen the oversized color boards; each representing different facets of corporate gifting and the correlating service areas we address for our clients.

So why do we associate blue with talent management? According to color psychology: blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.

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As of May 10th, 2019, the US government increased tariffs by 15%, bringing the total tariff to 25% on a number of imported promotional gifts that are manufactured in China.   As these tariffs are calculated at the time the impacted product arrives in the United States, it can at times be challenging to foresee this extra cost beforehand.

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We are at a point in time where once accepted ‘rules’ are bending and the norms of our parents are melting away.   You no longer have to be 50+ to be a leader or a change maker here in the US or abroad.   We no longer need an MBA to get the ear of a wise investor such is the story of Snapchat & Mashable founders.   Mentors are no longer just those with grey hair and education no longer only flows downhill.   Today we are seeing that no matter your age, education or experience; you can make change.
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As promised in our Intro to the Psychology of color, in this post we are featuring the power of red.

“Red is a key color for 2019 as it is being worn either as a pop with neutrals like khaki, white or black or even head-to-toe.  Terms like “fearless”,“brave” and “irreverent” are currently being used to describe color not just on the fashion runways but by major retail brands as well.

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If you pay attention to the news, it paints a grim picture. So why are we are seeing a renewal in the vibrant color across retail and consumer products? Perhaps for that alone; wanting to feel good when the news suggests otherwise.

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“Win their hearts first, and their heads will follow” – Joe Waters, author of Cause Marketing For Dummies. With the advent of social media and the rise of a new generation of millennials in the workplace, the way companies operate has changed dramatically. The line between company and consumer has become increasingly blurred and comment sections on social media have been filled to the brim with direct requests, opinions, and reactions to which companies were not previously privy. Continue Reading

BrandVia takes client privacy very seriously and we want our customers to be certain that, in addition to not reusing their information, we do not sell or pass it on to third parties for unrelated use. On July 4th, 2018, well in advance of the California Consumer Privacy Act changes for January 2020, BrandVia received certification from TRUSTe for our company’s adherence to the Privacy Shield principles.

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