Digging into the Color Green

In our final post, exploring the psychology of color, we find ourselves amazed by the color green; it’s significant influence on people and industries all around the globe.  Green is a power color in that it quickly communicates that whatever it is, it’s good for the planet. Green, from a psychology perspective, signifies health, growth and renewal, as well as kindness and balance. The color has evolved from being a color into a movement; one of cultural and corporate awareness for corporate social responsibility; and not just around the health of the planet, but for the communities we live and work in as well as the marketplace we share. 

You’d have to be hiding under a rock not to have heard the term corporate social responsibility these days.  In fact, this year’s list of top 100 CEOs, published by the Harvard Business Review, included not only financial metrics but also environmental, social and governance metrics, giving them a 30% weighting in the CEO’s score.  Significant because it took Jeff Bezos off the list for the first time in a long time, reportedly due to Amazon’s ESG rankings.  The concept of social responsibility has become table stakes in business, as it finds its way into the priorities of the consumer’s buying decisions. 

With an increasing world population, no part of the earth remains untouched by human activity. Urbanization, industrialization, and modern agricultural practices have put a significant strain on natural resources and with our growing consumption, pollution has taken a front seat to our existence. With climate change becoming an ever-increasing reality, consumers are demanding companies to commit to environmentally friendly business practices. Ethical, environmental, social, cultural and economic factors and trends are all being considered by consumers around the globe to ensure they spend wisely.

There are increasing trends in environmentally friendly products, recycling plastics, saving water and energy to promote sustainable living. Products such as reusable water bottles to offset single use plastics, using recycled fabrics in clothing, and saving energy all in the name of sustainability.

Some companies go as far as planting trees with every purchase and participating in other “give back” campaigns. CNN Business reports that companies like Nestle and Tesla are taking significant measures in their efforts for sustainable practices. Nestle “will use satellite technology to ensure no deforestation is taking place in its supply chain.” and Tesla says its mission is to “accelerate the world’s transition to sustainable energy.” All these factors and practices ensure businesses stay on top of their corporate and cultural responsibility while at the same time helping our planet. 

Eco-friendly and sustainable practices are on the rise and are here to stay.  According to Sustainablebrands.com the average consumer is now much more aware of their own global footprint and expect corporations large and small to take lead in preserving our one and only planet. Everyone can do their part in creating “green” solutions for everyday life. We offer a wide range of sustainable gifting options.  The fact is, products don’t need to be made from recycled material to be good for the planet; they can be sourced ethically, manufactured responsibly, and/or simply offset single use items. Consider shipping them from a nearby location to avoid the extra shipping, allow for a giveback that pays it forward, and ensure a fair wage.

Below are a few items that reflect the sustainable efforts of corporate social responsibility and the green initiative. 

In our “kit” we included:

  • Earth-friendly, beautifully crafted 350 GSM heavy-weight natural bag with a canvas handle. It has the look and feel of leather, but really is kraft paper that is washable
  • Stylish sweatshirt made from recycled fabrics
  • Reusable lunch container to avoid disposables
  • 100% recycled cotton pouch, with pens made with 45% wheat straw barrel which give 1% for the planet.
  • Tree ornaments handmade in Haiti from discarded animal horn, paying a fair wage to their makers.
  • Along with custom US-made wovens. 

At BrandVia we know about sustainability and want to help you do your part, because there is no planet B.