Exploring the Blue

With a cohort of new college grads looking for work this time of year, now is the time to explore the world of talent management.  If you have spent time in our HQ in San Jose this year, you have seen the oversized color boards; each representing different facets of corporate gifting and the correlating service areas we address for our clients.

So why do we associate blue with talent management? According to color psychology: blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.

“Considered a highly corporate color, blue is often associated with intelligence, stability, unity, and conservatism.”  

We support a number of vastly different talent management initiatives across recruiting, retention and recognition.  Our programs range from simple “welcome aboard” kits to more elaborate multi-stage recognition programs. (We even run a program that includes a gift to the intern’s parents once they accept a full-time position.   Woot!)  And when we refer to recognition, we aren’t talking about plain old service awards.  Notable is the increased conversion rate when recipients are given a choice vs. no choice. In one particular program, upon achieving a milestone, recipients receive a link and are given $200 to use on any items in their e-store.  The most popular categories? Corporate apparel, technology and oddly enough, those fun & quirky things that they just can’t get anywhere else. 

Above we have assembled a sample onboarding kit, sharing the reasoning behind the design and development of a kit.  Those are; an engaging piece of team wear that carries your message (not simply your logo); a desktop piece in the form of drinkware or notebook that tells another side of your company’s story;  some sort of gift or note that demonstrates that you are looking out for them, such as the blue light glasses shown above;  and last, some strange and memorable but engaging gift that tells your recipients that you and your team aren’t all business. 

You can’t talk about HR these days without the topics of inclusion or sustainability coming up; so whether you are looking to make a greater impact with an internal sustainability initiative – banishing single use bottles like our friends at Ancestry.com (read it here), or looking to provide a gift for interviewees through to new hires like our friends at Samsung (read it here), our team has the experience and passion to create engaging programs that strengthen human connections.  

The war for talent is underway, don’t go to battle without a strong, experienced ally.  BrandVia, experienced in the art of corporate gifting.