These birds flew right off the shelves

For their campus recruiting event, LinkedIn wanted on-trend gifts to thank their teams for all their hard work. In addition to sourcing some great sustainable gifts, giving their recipients the option of choosing from a selection was important. Together, we developed a selection of a Patagonia jacket, a Patagonia duffel bag, or some great Allbirds kicks.

While each piece was well received, these Allbirds were by far, the hottest commodity. Allbirds, known by some as the world’s most comfortable shoes, is also striving to be the first zero-carbon emissions production line. Using their sustainable materials of merino wool, recycled water bottles and cardboard.

I always thought LinkedIn had the best swag, but I think my new kicks take the cake!

Throughout the event, LinkedIn’s recipients simply hopped online, headed to our pop-up shop, selected their gift, including size and color, and their personal details – and in no time their gift was on their doorstep.