LinkedIn’s InLife team wanted a baby gift for new parents that had a high retail value, and an even higher perceived value. The gift needed to be gender/language neutral, as it is used in all of their locations internationally. The contents include;
- an AXL onesie (a locally-made line of organic cotton baby apparel),
- a hat,
- a blanket in a custom pattern/color;
- a custom-made wooden toy cell phone (based on a design the client saw on Etsy and modified to include their logo) this was locally sourced, and hand-finished with non-toxic beeswax sealant);
- JellyCat plush rattle: and
- matching stuffed animal
All of these are packaged together in a white gift box with a note from the LinkedIn team welcoming the parent’s “new connection”.