Sony Pictures Television gave us the opportunity to strike first, having asked our team to develop an engaging celebrity superfan kit for the premiere of season 5 of Cobra Kai.  

Celebrities loved getting their own authentic Gi as worn in the series as you can see from the social posts.  These Gis were exact duplicates, each one includes a personalized embroidered patch, a black belt, and an insert card thanking them for their support, all presented in a custom gift box.

Sony shares, “we’re seeing our celebs post! They turned out so fantastic, can’t thank you and your team enough for all the hard work in getting this done for us.”  We were so happy to receive pictures of the celebrities showing off their gifts on their platforms! Nick Zano, Shelly Henning, and Gabriel Iglesias (who shared a video on Instagram) to name a few. 

At BrandVia, we know that strategy and presentation are what make for a successful project.  This project was a ton of fun to work on, and a great reminder to continually nurture our inner child. What can our team help you create today?