That in Person Feeling
With an upcoming virtual event, our friends at Kaiser Permanente wanted to ensure maximum attendance and engagement. We developed a direct mailing directed at their participants and speakers, that would help put them in the right frame of mind before the big event. Kaiser’s in-person events are renowned for creating a collaborative and engaging environment, so our mailing needed to carry the same sentiment.
Taking this into consideration, we delivered a zen experience to the recipients doorstep. The small yet thoughtful package of a candle and postcard read “Please light this candle this evening, and use the time to reflect and relax before our session tomorrow.”