That in Person Feeling

With an upcoming virtual event, our friends at Kaiser Permanente wanted to ensure maximum attendance and engagement. We developed a direct mailing directed at their participants and speakers, that would help put them in the right frame of mind before the big event. Kaiser’s in-person events are renowned for creating a collaborative and engaging environment, so our mailing needed to carry the same sentiment.

Taking this into consideration, we delivered a zen experience to the recipients doorstep. The small yet thoughtful package of a candle and postcard read “Please light this candle this evening, and use the time to reflect and relax before our session tomorrow.”

“The candle activity went over really well at our event…a nice way to bring everyone together…very symbolic to all share the same item”