“Cisco Live 2018”, a conference for Cisco users from across the country, was held in Orlando, Florida. One of the hot button discussions of the conference every year includes what bag attendees will use throughout the four-day event. Due to the high volume of items users carry each day, the bag supplied must be both mobile and roomy.
With these specifications in mind, BrandVia stepped in to provide the best bag yet. In order to ensure our clients got the most impressions, we also wanted Cisco Live attendees to continue using their bags long after the conference ended.
Popular vote at the table was for a durable and sturdy duffel bag but duffels may not be for everyone…
And so we came up with the best of both worlds; a trendy backpack that converted into a roomy & durable duffle bag. It was immediately hailed a success for its innovative design and overall usefulness. The gift became the ideal conference companion whichever version you preferred. The great bag’s convertibility made it appealing to a wider audience and at the same time gave it a longer lifespan, long after the event was over.