New warning labels?

So why are these warning signs starting to pop up on some of our products now?  Proposition 65, a California State regulation (also known as the Safe Drinking Water and Toxic Enforcement Act), established in 1986 released updated labeling requirements effective August 30th.  The purpose of the proposition is to help Californians make informed decisions about protecting themselves from chemicals known to cause cancer, birth defects or other reproductive harm.



Since its inception, the proposition has expanded to cover more chemicals in order to continue to keep people informed of their potential exposure.  To those of us located in California, many have become desensitized to the warnings, as we see them everywhere we go; Disneyland, Starbucks, Baskin-Robbins, McDonald’s to name but a few.



The updated labeling requirements now require all businesses to provide a clear and reasonable warning on their products and services if those products expose California residents to certain chemicals that exceed “safe harbor” levels.



Two key changes are now in effect:

  1. Warnings must now be on the individual product in one of two pre-determined formats, and
  2. Warnings must be given at the point of ‘purchase’ or ‘order’, even if the product itself is labeled with Prop 65 warning.  Including both online and in-person.

You can read up on the new form of labeling at the following link:

 As always, BrandVia is here to ensure we do what it takes to remain your trusted partner, delivering gifts with confidence.

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