Who Uses Swag?

Our experience in promotional marketing tells us that people buy giveaways to engage and remain top of mind with prospective buyers, recruits, as well as existing clients and stakeholders. Whether they are used to introduce yourself, leverage a decision to commit, remind someone of who you are, or thank someone; business gifts, and promotional products are used globally. In North America, the largest consumers of swag by industry are educational institutions; with all their sports teams, new students annually, one can’t really be surprised.

Second, are financial institutions; including banks, insurance, and investment firms – just think of all the events and tradeshows they give their masses of pens, calculators, stress balls, and notebooks.

Here in California, we tend to serve a different type of audience than the North American norm, in our innovative, entrepreneurial, and fast-paced valley, our clients are looking for just that; something innovative, memorable, and useful -to solidify deals, employee engagements and strengthen the all-important relationships.